Leading live casino developer Playtech has just signed a partnership that will propel it higher up the live casino ladder. It has revealed a partnership with Fremantle, a major international entertainment supplier, that will see the studios introduce the Family Feud franchise. It’s a completely new addition to the rapidly evolving live gaming market.
Playtech is one of the leaders in the iGaming sector, and so is Fremantle in the entertainment sector. The new partnership promises loads of fun as it brings Family Feud to the live casino market. It’s the jolt this sector needs, and we’re sure it’ll be a blast once the games—unannounced as of yet—hit the best live casinos.
An Enthusiastic Partnership
It’s fair to say that both studios need no special introduction. Playtech has a massive global footprint with dozens of its slots games rated global hits. The studio has also entered the live casino industry, developing exciting classic and exotic live dealer games. Among them are a few live casino game shows, but the new partnership will push Playtech even further forward.
On the other hand, Fremantle is an entertainment powerhouse with a global footprint as well. Formerly known as FremantleMedia, the London-based company owns many non-scripted formats of TV. Its portfolio includes Idols, X-Factor, and Got Talent. It also distributes game shows across the US and internationally, having the rights to Family Feud, The Price is Right, and Sale of the Century among others.
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Right now, Fremantle’s deal with Playtech only mentions Family Feud. The American game show was created by Mark Goodson and has been running for over 25 years with immense popularity. It features a pair of families that name popular answers to survey questions and win cash prizes. You can probably imagine how great of a show this can be. Playtech is excited about this opportunity, and so is Fremantle. It will bring a major TV show to live casinos around the world thanks to Playtech’s reach.
Playtech Live’s CEO Edo Haitin expressed fair enthusiasm about the collaboration. He said that the partnership with Fremantle will help the studio change the game. By integrating Family Feud into its live platform, Playtech will be one step ahead of its competitors.
Erica Gadecki from Fremantle was delighted about the new collaborative effort. The company said in a statement that it’s excited to see the TV show in a completely new format that will offer a new perspective and delivered unparalleled entertainment.
A Landmark Deal
This new deal shows how appreciated Playtech is in the gaming industry. With Fremantle’s reach in the mix, the live casino studio will expand like no other. Fremantle is a giant in the entertainment business, and its decision to partner with Playtech shouldn’t be taken lightly. We’re excited for the upcoming Family Feud range of games, and can’t wait to see how it all plays out in a live casino environment.